EnerGreen Motor Company is an electric car company which was developed for my second year of design work at Sinclair Community College. Our assignment was to create an ID/Branding Manual for a company of our own creation.
I designed and created everything pertaining to this company. Fonts, colors, patterns, pictograms, logo and tagline, interior and exterior signs, and building atmosphere and construction, are all examples of items included in the branding manual.
Being a green, energy efficient company, the branding manual is printed on recycled coated paper. The paper has a slight metallic shine and bumpy texture to enhance the futuristic look of the paper, and draw the connection with the cars they create.
The one element which I believe particularly shows the feeling of the company, are the pictogram. The pictograms show the futuristic and energetic feel of the company.
